Web
Casino Site
The challenge was to create a new whitelabel casino site to replace our legacy system. This was part of an internal initiative to consolidate all of our back end systems and portals and power a completely new front end experience.
My Role
I led the design from May 2020 and collaborated with another designer who created the Header, Footer and Account pages. I also led the design for the games management back office that accompanies this.
In addition, I worked closely with the Developers, Product Owner and Project Managers.
Handoff
Alongside designing user flows and screens, I had to make sure that the developers had everything they needed; mapping out responsive behaviour, page layouts, and showing all states/behaviour of the components and widgets.
Foundations
As this was quite a big project and we started from a clean slate, it was imperative that we built out a library which streamlined customer theming and worked as a good foundation to expand in the future.
Release
This project was a big undertaking for SG and the development was still ongoing when I left the company. However it has since been released for a few customers.
