My Role
I led all of the design for this project, working closely with the project manager and developers.
Benchmarking
As part of this project I did a benchmarking exercise, pitting our current app up against some competitors and industry leaders and then when we had a full build of the new version, a comparison between the current and new apps. The goal was to take away as much bias as possible (without any primary research) to find gaps in our UX and areas that needed improving.
Animations
I’ve wanted a reason to use Lottie ever since I first heard about it and this was the prime opportunity to try it out. It took some getting used to because I’ve not done too much animation in the past but we managed to get some simple interaction animations into the app.
Concepts
As well as designing the planned product, I also designed many features that aren’t yet planning to be built. For example, a gamification concept with the intention of helping engage our users and gamify the whole experience to encourage them to spend more time in the app.
