Mobile | iOS
Native iOS App
Mid-2019 Apple announced changes to their App Store guidelines that would make all of our B2B iOS apps at SG Digital obsolete.
Our goal for the project was to replace our B2B Sportsbook and Casino web view apps with a native solution. Although the race was on to get a product released before Apple released their changes, we wanted to create a product that wouldn't alienate our current users but also took this opportunity to create a new and updated flow that utilised iOS native functionality.
My Role
I led the design from June 2019 and collaborated with both the casino and sportsbook website design teams.
In addition, I worked closely with the Developers, Product Owners and Project Managers.
Wireframing
With the initial wire framing we were taking an approach where both the Casino and Sportsbook products would be their own separate apps (for better user flows), however there was an unavoidable push from the business to have both products in one cross-product app. The idea being that we have one whitelabel app that houses both Sportbook and Casino (and future support for other products) and then the customers can take whichever parts are relevant to their business.
Roadbumps
Throughout the project there were different possibilities and restrictions which needed us to explore alternative options. At one point we talked about developing a fully native sportsbook (separate to our current web solution). Further down the line it seemed likely that we'd have under 10 slot games at launch due to each fame having to be individually packaged, so we created options that accommodated a smaller game list.
iOS
This was my first project which was fully focused on iOS native so a lot of time was spent reading Apple's Human Interface Guidelines and learning what restrictions there was and what technology we could take advantage of.
During this, I built up a huge interest in Apple's design ecosystem and how well it is built, accommodating new features and putting the user experience first.
Customers
The app has now gone live globally with a selection of customers; some taking the sportsbook, some the casino and others taking both.
Although I led this project from start to release and continued to support the releases of new customers, any future design work changed teams in November 2020.